Mariya Nurislamova initial designed her mark for a serial entrepreneur while in the splendor-tech House. In 2014, she co‑Established Scentbird, a fragrance‑subscription service pitched as the “Netflix for perfumes.” The platform promptly scaled to around 700,000 every month subscribers while in the U.S. and Canada, offering usage of 800+ designer scents.
Beneath her leadership, Scentbird raised more than $25 million in venture funds, participated in Y Combinator, and became rewarding by 2019, generating once-a-year income north of $one hundred million with development of forty five–50% 12 months-above-calendar year. Her guidance—to "commence little and never stop trying"—has resonated with lots of emerging business owners.
But beginning about 2018, Mariya introduced a parallel facet to her persona: spiritual Trainer, intuitive, channel, artist, and author. Launching the YouTube channel “This can be Mariya”, she usually provides guided meditations, Electrical power‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and even more. The channel has grown to ~102,000 subscribers and 1,two hundred+ video clips, together with her broader existence across TikTok, Instagram, Spotify, and podcasts achieving about three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual id—business enterprise CEO by working day and spiritual guru by night—rarely intersected publicly till mid‑2024. That’s when Enterprise of Style spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several increased… sources of expertise in 3D planet earth warfare”.
These views ignited a wave of on-line backlash:
YouTubers such as Keya’s Earth and Zachary Michael publicly mentioned they might not perform with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.
Social media end users were notably appalled by promises that disorders like most cancers or AIDS might be cured in weekly, miscarriage was “a choice,” and physical attributes (e.g., crooked teeth, hair color) held spiritual significance.
Nonetheless, Mariya continues to be resolute. She maintains her spiritual articles is individual from her CEO tasks, stating she makes use of only “Mariya” in spiritual channels to protect Scentbird’s model.
The Energy of Duality
Strengths of Mariya’s Technique
Reliable Differentiation
Her fusion of corporate success and spiritual apply sets her apart—developing a deeply private manufacturer with pathways into membership, retreats, non-public periods, and guided activities .
Scale and Strategic Self-control
Scentbird’s constant advancement underscores her ability to translate vision into operational actuality, though her spiritual facet drives a likewise expansive written content engine.
Local community Depth
The regularity and intimacy of her content material—guided meditations, Q&As, and Stay mariya nurislamova scentbird lessons—foster sturdy Group bonds among the followers trying to get spiritual transformation.
Emerging Hazards & Fractures
Brand name Popularity Threat
The spiritual information has produced unease amid influencers, buyers, and buyers that are awkward associating with these metaphysical narratives .
Material Liability
Daring health promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory groups worried about misinformation.
Cross‑Identification Confusion
Although Mariya insists on separating her two worlds, critics argue the identities presently overlap—Specifically via her involvement in Scentbird‑linked content material and sponsorships.
Navigating the longer term
Strategic Possibilities
Compartmentalize
Mariya could sustain a transparent boundary—retaining her spiritual id beneath a definite name and platform while holding Scentbird individual and brand-neutral.
Integrate
By weaving spiritual and wellness components into her corporations—including scent + meditation kits—she could lean right into a wellness‑centric manufacturer evolution.
Make clear Messaging
Tonal equilibrium—grounding her spiritual content material with steering disclaimers or scaling back controversial metaphysical claims—could broaden her attractiveness and decrease friction.
Validation by way of Response
Even with backlash, Mariya proceeds to develop her spiritual ecosystem—from charging $one,111 glastonbury retreats to $125,000 non-public transformational events, on line channelling periods at $3,000, and her 2021 ebook 72 Keys to Manifestation. Her followers’ constructive Amazon testimonials propose her knowledge resonates deeply with lots of seekers .
Ultimate Consider
Mariya Nurislamova embodies a scarce modern-day archetype: a venture-driven CEO which has a large-stakes spiritual change Moi. Her journey demonstrates broader cultural convergence—in which general public figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievement attests to her small business savvy.
This can be Mariya demonstrates her potential to command focus and Establish deep psychological resonance.
The reality clash concerning these worlds—sparked by metaphysical pronouncements—poses the two risk and chance.
Whether she amplifies the convergence or attracts business boundaries, Mariya stands at a pivotal crossroads. Her subsequent actions may perhaps redefine what this means to generally be a founder within the spiritual-tech era—layering ambition with authenticity within a brand-new way.